Alacrán continues to move firmly toward building a competitive structure and consolidating its position in the industry. The company has made a significant addition to its leadership team, reinforcing its ambition to expand and innovate.
Appointment of Víctor Pérez
For its general management, Alacrán has appointed Víctor Pérez, who had previously collaborated with the parent company, Grupo Padelpoint. From now on, Pérez will be responsible for guiding the brand’s future, focusing on attracting talent and developing products that can reach a broader audience.
With more than 17 years of experience in Human Resources and commercial management across different sectors, Pérez also brings expertise in club management and player representation. He is part of the Warrior Fusion Sports agency alongside former professional player Matías Díaz.
Vision for the brand
“Joining Alacrán and taking charge of it is a step forward in my career, a great boost, and also a great responsibility. My goal from now on will be to develop the brand and make it increasingly well-known, offering players the best possible quality products, always with the support of the best possible partner, Grupo Padelpoint, and its extensive distribution network. It’s a personal commitment to which I will bring all my experience and knowledge of the padel sector; I have great ideas that I hope to put into practice, as I’m working with my team on a sales strategy for our entire network, hoping to take Alacrán to the highest possible level,” said Víctor Pérez.
Expansion beyond borders
This initiative is designed to strengthen Alacrán both nationally and internationally. A broad expansion project is already underway, aiming to establish the brand beyond domestic markets and position it as a global reference in the padel industry.
