Key Takeaways
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Exclusive event celebrated the World Cup quarter-final between Norway and England
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Football icons and padel stars shared the court at Reserve Padel Miami
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Initiative reinforced Premier Padel’s global strategy to link the sport with major events
A unique sporting celebration
Premier Padel, FIFA, and the International Padel Federation (FIP) joined forces to host an exclusive event at Reserve Padel Miami during the FIFA World Cup 2026 quarter-final between Norway and England. The initiative, titled Padel and Football Unite, showcased the growing synergy between football and padel, two sports increasingly sharing the spotlight on international stages.
Legends on the court
The event featured football icons including John Terry, Ashley Cole, and Marco Materazzi, alongside former Argentine tennis player Juan Mónaco and ex-Moroccan international Houssine Kharja. They were joined by high-profile figures such as Nasser Al-Khelaïfi, president of Premier Padel and Qatar Sports Investments, and Wayne Boich, founder of Reserve Padel. Mark Bullingham, Chief Executive of the Football Association, and businessman Jamie Reuben also attended, highlighting the event’s prestige.
A meeting of sport and business
Beyond the matches, the gathering served as a networking hub for leaders in sport, business, and entertainment. The presence of such diverse personalities underlined the ambition to elevate padel’s visibility by connecting it with football’s global reach.
Global strategy for padel
This activation is part of Premier Padel’s broader plan to position the sport at top-tier events. In recent months, similar initiatives have been staged at the Formula 1 British Grand Prix in Silverstone, the UEFA Champions League Final, the FIFA Club World Cup 2025, and Art Basel Qatar. Each occasion reinforced padel’s presence alongside some of the world’s most prestigious sporting and cultural platforms.
By leveraging the impact of global events, Premier Padel continues to expand its audience and strengthen its international profile. The Miami showcase confirmed that padel is not only growing rapidly but also carving out a place among the world’s most celebrated sports.
