Key Takeaways
- Premier Padel has appointed iGame Media as its exclusive data and live streaming partner for betting from the 2027 season.
- The multi-year agreement will span more than 2,400 men’s and women’s matches annually, using official scoring data supplied directly by on-court referees.
- iGame Media and Premier Padel will unveil their 2027 product roadmap together at the SBC Summit on September 29.
Exclusive distribution across more than 2,400 matches per season
Premier Padel is preparing to expand its commercial footprint into sports wagering. The Qatar Airways Premier Padel Tour has selected sports betting technology company iGame Media as its exclusive data and live streaming partner in a multi-year deal scheduled to take effect from the 2027 season.
The partnership will cover both the men’s and women’s professional circuits across more than 2,400 matches annually. Regulated bookmakers and prediction markets will gain access to official data feeds captured directly by court referees, alongside ultra-low-latency video signals tailored for point-by-point live trading.
Official umpire data and low-latency video streaming
Under the new commercial structure, operators will no longer need to depend solely on third-party scrapers or external scouting to follow on-court action. Instead, referee-logged scoring from the venues will feed official pre-match and in-play markets, supported by historical performance statistics from the tour.
iGame Media will also deploy its Bettor Engagement suite, which provides personalized video assets to highlight tournaments, featured players, and specific betting options. The company currently works alongside more than 150 sportsbooks, gaming platforms, and odds providers worldwide.
Expanding the commercial footprint of professional padel
The global calendar for Premier Padel includes 26 tournaments across Majors, P1, P2, and the Finals, visiting major destinations such as Rome, Paris, London, Buenos Aires, and Acapulco, while continuing expansion into regions like Asia. In 2026, the tour reaches 25 events across 17 countries, with broadcasts airing in over 244 territories across six continents.
Premier Padel commercial vice president Rob Mitchell noted that the partnership opens up a significant opportunity for the circuit, highlighting that iGame Media has tailored its technology specifically to the dynamics of padel. Mike Cobain, founder and chief executive officer of iGame Media, emphasized the surging audience metrics across the tour, pointing to the Alpine Paris Major, which drew approximately 81,000 spectators across the week compared to 64,000 in 2025.
The full product roadmap and operational plans for the 2027 launch will be formally presented by iGame Media and Premier Padel during a joint session at the SBC Summit on September 29.
