Kith, the streetwear brand founded by Ronnie Fieg, is launching a luxury padel club in New York City called Kith Ivy. The announcement came via Fieg’s Instagram, where he shared a series of images including a floor plan that revealed a boutique-style padel house. The facility will feature wellness amenities such as a gym, hammam, steam room, sauna, Jacuzzi, and cold plunge, alongside a retail section and branded gear.
Erewhon makes its New York debut
Among the most buzzed-about features of Kith Ivy is the inclusion of Erewhon, the Los Angeles-based upscale grocery store known for its organic offerings and celebrity-endorsed smoothies. While details remain limited, the floor plan shows a designated Erewhon space, marking the brand’s first physical presence in New York. The move has sparked excitement among fans who have long awaited Erewhon’s arrival in the city.
A curated experience for members and guests
Kith Ivy is designed to be more than just a sports facility. It aims to create a curated lifestyle experience where padel, wellness, and fashion intersect. Fieg’s Instagram post also highlighted branded padels, sneakers, and founding member cards, suggesting a selective membership model. The club’s Instagram describes it as “a luxury padel brand and club where competition and community collide,” reinforcing its dual focus on sport and social engagement.
Grand Central pop-up offers public preview
Ahead of the official launch, Kith has opened a temporary padel court inside Vanderbilt Hall at Grand Central Terminal. Open to the public until September 10, the pop-up allows visitors to play for free and preview the upcoming Kith Ivy collection. The collection will include sportswear and equipment developed in collaboration with Wilson, offering a glimpse into the brand’s expansion into athletic gear.
A bold step into experiential retail
Kith Ivy represents a bold evolution for the brand, merging fashion, fitness, and food in a single destination. By introducing Erewhon to New York through this exclusive venue, Kith is tapping into the city’s appetite for high-end experiences and wellness culture. The club’s blend of luxury design, sport innovation, and curated retail positions it as a unique addition to Manhattan’s lifestyle landscape.
